Chipotle Mexican Grill is one of the fastest growing restaurants in the USA and is an industry leader responsible to creating the Fast-Casual restaurant genre. At its core, Chipotle is an innovator and the company's success rate in recent years has been analogous to a skyrocketing Silicon Valley start up.
With over 1700 restaurants and counting, the restaurant favorite needed a great way to keep up with its growth rate, ensuring that each location remained intimately tied to its corporate hub. The group knew that the right technology solution could be used to maintain corporate communications, facilitate training, and even optimize logistics and internal processes. The vision was to leverage iPad and a simple app that any employee could use to stay connected and up to date.
Chipotle knew that iPad was the clear choice for tablet, because its UI was the most intuitive and the iOS Development Platform was the largest in the world. The group needed to source a technology partner to develop the software required to store and manage a mountain of content from documents, videos, and images, and provide the interface to access the correct information for each employee.
Then there was the challenge of keeping the 1600+ iPads deployed to all of the Chipotle locations protected, always charged, and easily accessible. The restaurant environment is fast paced, and the risk of the inevitable guacamole spill or drop of iPad on the floor needed to be addressed in the solution.
Keep iPad always Charged
Make iPad highly Accessible
The Solution for Chipotle was a marriage of hardware and software. Already partners, PlayerLync and iPort teamed up to provide a comprehensive solution for Chipotle, covering all software needs and addressing all requirements for using iPads in the hectic restaurant space.
PlayerLync provides the easiest ways for enterprise business and professional sports teams to deliver and access content on iPad. Before Chipotle deployed PlayerLync, Chipotle was unable to effectively deliver and manage training content and eLearning packages to 40,000 employees in 1,700 locations.
With PlayerLync, every Chipotle iPad now automatically downloads and updates video and documents for complete offline access. "The ability to deliver clear and consistent messaging to our teams, multiple times a day in HUGE." explains David Chrisman of Chipotle.
Chipotle managers also use PlayerLync to capture video in their restaurants and share them with corporate as best practices. Leadership is also able to deliver a video-based dose of corporate culture and inspiration to employees around the world.
iPort's LaunchPort system provided the right combination of features and functions for Chipotle: by combining magnetic mounting, indicative charging in an integrated protective case, the LaunchPort System protects iPad, keeps it charged and provides a unique magnetic wall mount for easy access.
"The LaunchPort system really impressed us. There was no other solution that came close to helping us achieve our technology goals," explains Sam Worobec, Training and Development Manager, Chipotle, "iPort even designed a 'standle' for us: part handle, part stand which can be added to the LaunchPort Sleeve whenever we need it."
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